Casino Demographics

There are quite a few interesting facts and statistics about casino gambling in California that might be of interest to players and those simply involved in observing various aspects of the industry. Some of the more intriguing statistics paint the picture of what gambling is like in California and those who participate. The following takes a closer look at these. Various studies have been done in the state, administered by reputable parties such as the UCLA Gambling Studies Program and other professional state and private agencies involved in researching and providing support to gamblers in the California. You can learn more about some of these agencies in our page that covers gambling resources for California residents.

• Casino Nsw Demographics
• Gambling Demographics
• Casino Customer Demographics
• Las Vegas Casino Demographics
• Demographics Of Casino Visitors

General Gambling Statistics in California

When looking at a comprehensive study that was held in 2006, it is shown that nearly 83 percent of residents of California have participated in gambling during their lifetime, with just over 58 percent of California adults having done so in the previous year. Over 20 percent of those polled say that they gamble at least once per month. When looking directly at the specific types of gambling, six out of ten adults in California have gambled at a casino, which is just below the seven out of ten that have played the lottery, making casino gambling the second most popular form of gambling in the state.

The common age group for those participating in casino gambling in California is 30-64, the amount of which is substantially higher than the age bracket of 18-29. As of the time when the study took place, gambling among Hispanics and Asians was lower overall than among Whites and African Americans. When identifying gambling patterns among California residents, 35 percent of respondents has gambled within the past year as opposed to the amount of gamblers that do so at least weekly, which is just around 10 percent. It’s also interesting to note that casino gamblers are more likely to have graduated college and be earning over $50,000 in annual household income.

Online vs Land-Based While online casinos turned into a multi-billion dollar industry over the past decade or so, people still regularly visit land-based casino houses. Stats show that people who gamble online are on average a bit younger (45.7) compared to the brick-and-mortar casino visitors (51.2). Demographics, however, tell another story. Millennials — specifically, players younger than 36 — aren’t heading to casinos quite so much. At least not the brick-and-mortar casinos in Las Vegas, Atlantic City, Connecticut, and other popular places. Currently, the 36 to 41 age group spends most of its time gambling. The graph depicts the age group distribution of casino vistors in the U.S. 25 percent of casino visitors were aged 65 years or older. Casino visitors by age in 2010 Age of casino.

Indian Casino Gambling Facts in California

There are also a wide range of interesting facts about tribal casinos in California. For one, they pay much lower taxes than those of standard casinos, as federal law protects their tribal properties. In general, they simply don’t receive as many types of gambling taxes as other casinos. It’s also important to note that Indian reservation casinos weren’t really that established of an industry until the 1970’s in the United States and the 1980’s in California. In such a short time, it has already turned into a massive industry. In California, there are between 40 and 50 different Indian tribes that own and run Indian reservation casinos. In relation to the rest of the United States, this covers about 25 percent of all Indian tribes that have a stake in building casinos on their land.

You will also find that the Indian casino gambling industry has grown at a much larger rate than traditional casinos. In fact, between the years of 2000 and 2010, Indian casino gambling grew at around eight times faster than its counterpart. California is also among a handful of states, including New York, Michigan, Oregon and Wisconsin, that has sent in applications to the BIA for gambling on off-reservation sites, though these applications have yet to be accepted. California also has more Indian tribe casinos than any other state within the United States. In total, these casinos earn well over $6 billion per year in revenue, which is a staggering sum. It might also be interesting to know that the Chumash Casino in Santa Barbara County is one of the more diverse Indian casinos in the United States, as it hosts over 3,500 visitors per day, with most of these visitors being Hispanic, while many of the employees are also non-Indian.

Statistics Concerning Online Casino Gambling in California

At this time, we were unable to locate documented online casino gambling statistics relevant to the state of California. There simply hasn’t been the type of research conducted on playing California online casino games as there has been for the brick and mortar gambling entertainment. We suspect that as California moves towards legalizing state regulated online gambling that this will change and that various gambling studies research teams at UCLA will jump at the chance to incorporate a new gambling venue into their program. At such time as those types of statistics start showing up, we will add them to this page.

When you are a small business owner, answering the question of what are important customer demographics can make or break your marketing efforts.

Customer Demographics are defined by Wikipedia as including “gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.”

These types of classifications can help us to target the right kind of marketing to the customers we are trying to attract.

Top customer demographic categories to look for:

Demographic Resources

• Census Bureau data – free to use and a wealth of demographic information.
• Bureau of Labor Statistics Demographic categories used by the BLS include sex, age, race and ethnic origin.
• Social Security Fact Sheet – Misc high level data about African Americans, American Indians, Hispanics, Asians, Women and Young People.
• Tax Records – Tax records can generally be found by searching “tax assessor's office” for the county that you are are researching. This data is a goldmine for length of residency, mortgage information, tax exemptions and deferrals.

Related Content :: Customer Demographics – Age Ranges, Generational Names and Numbers

Want More Customer Demographics?

• Customer Demographics – Age Demographics for Advertising

How To Use Consumer Demographics In Consumer Behaviour

Years ago marketers used demographic data to target broad swaths of their market when looking for potential customers. Maybe they were targeting a particular subdivision for a direct mail piece or found out all the people who had registered for a small business license to sell their business services.

Now we can use the demographics tools within sites like Facebook to laser target our marketing to specific demographics including the ones above PLUS recent marriage engagements, life events like graduating college, new teen drivers or even “Empty Nesters” who may have additional time or financial resources available!

Here is a super good post that has practial examples of how to use Facebook targeting, 5 Ridiculously Powerful Facebook Ad Targeting Strategies

Additional Customer Demographic Resources:

Customer Demographics – Age Ranges, Generational Names and Numbers. Really good post breaking down generational demographic data.

Customer Demographics Versus The Perfect Customer Profile If you are trying to figure out your “Customer Avatar” by using demographic data, this is a great post to show the difference between demographic data and finding your perfect customer.

Small Business Customer Demographics A more general overview of Customer Demographics, this one will help you to laser focus on the customers you should be targeting.

Casino Nsw Demographics

She-Conomy Awesome compilation of statistics about marketing to women!

Examples small business demographics market segmentation:

All this customer demographic data is great but if you don't know to use and implement it in the real world, it is not actually all that helpful!

Here are a few examples of how you can use demographics in practice for your marketing efforts. Help for understanding the demographics…

Gambling Demographics

Hairdresser and Salon Customer Demographics

If you are selling haircuts, you could have a number of different types of clients. You could cater to young, african american males who are looking for edgy cuts OR you could target middle aged women who need a cut and color every six weeks or so. BELIEVE ME, the marketing to attract these two groups are going to be VERY different and trying to hit both of them would be impossible. For both the younger crowd and the ladies, Facebook is a good answer. You will want to target people in your geographic location (another demographic).

Financial Services Customer Demographics

This is a little easier. While everyone can afford a haircut, financial services people need to target consumers and business owners who are in a higher income range and who are interested in increasing their wealth. This customer will generally be older than 40, have a higher level of education and are probably currently employed. You can start relationships on Facebook, but you will grow a level of trust more easily with an email newsletters or videos of your service offerings.

Real Estate Customer Demographics

I have to say, as an industry I think that some Realtors are a little bit more focused on customer demographics than other small business owners are. OBVIOUSLY a first time homebuyer couple in their early 20's or 30's will need to have a different marketing message than empty nesters looking for a second home. While most Realtors will work with anyone who will fog a mirror, I KNOW that they would be more successful if they at least had different campaigns for the different target groups they serve.

Casino Customer Demographics

I could go on and on, but hopefully you can start to get an idea of how to pick some demographics that could represent your ideal customer.

Las Vegas Casino Demographics

NOW, choosing your target customer demographics can seem like profiling rather than simply targeting demographics. While profiling is hurtful and unfair, demographics are used so that you can get your message out to a group of people who will be receptive to hearing your message. It will also allow you to save marketing dollars, as you will not be spending money with ads in places where your ideal customer does not frequent.

Demographics Of Casino Visitors

Fun exercise – One thing I have heard people do is to pick your important customer demographics and then make up a person who matches them. You could find a stock photo of someone who epitomizes your marketing criteria and then name him or her. That way, instead of trying to imagine what a made up person thinks or would buy, you can “sell” to someone you get to know!